We Don’t Just Tell Your Story
We Sell Your Story
MicroCap Propaganda Spinners … that’s what a few of our satisfied clients, tongue firmly in cheek (we hope), call us. But really, we are MicroCap Publicity Solutions. And what we do is take Your story, hone it to perfection, and package it to be taken to the Street.
Because promoting public companies, especially small or startup companies, is all about The Story. Your Story. The Story of your company’s life — and most importantly — its future. The Story that tells where you are right now and sells your plans for tomorrow.
The Story about the “magic carpet” ride you and your shareholders are going to take together, and the rich rewards you expect to inevitably find at journey’s end.
A few things that make MicroCap PS special:
For most OTCBB company executives, the dream is a full exchange listing. Because that’s where the upscale investors live, where the major trades happen, where -
A FREE, no-
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Sure, there’s a lot of action in
the penny stock market. The
same kind of action these
gentlemen were getting 100 years ago when
forced to transact their business in the street because
their issues did not meet the NYSE’s listing requirements.
Action or not, they recognized that truly major deals were a lot more likely to be made inside a paneled office than out on the pavement. So a group of them chipped in a few bucks each, rented office space, and reinvented themselves as the American Stock Exchange.
Today the game is played differently, but the goal is the same: Meeting the listing requirements of NASDAQ or one of the other exchanges. If you’re on the cusp of qualifying for an exchange listing, you need us more than ever. Because Your story is about to undergo a massive change for the better. A massive change for the better that deserves to be told by the best story-
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recognize your company’s awesome investment potential.
In a society where patience is an almost non-
What they do want, what they demand, is a simple, straight-
CONTENT RULE #2: Never, ever put more than two pieces of great news in a single release.
You’re just wasting a ton of good ammo that way. If you’ve got seven highlights to report — increased sales, new patents, killer strategic partnerships, market-
Because repetition is, and always has been, one of history’s most powerful and effective sales strategies. A seemingly endless stream of small-
To put it another way, all that repetition can make potential investors hearing or seeing your company’s name instantly think: “A2Z Widgets. Yeah, there’s been a lot of coverage about them recently. Think I’ll check their symbol right now.”
CONTENT RULE #3: When to ignore Content Rules #1 & #2
This one’s easy. Whenever there’s been a bit of “slippage” and you’ve some bad news to report (and virtually every public company does at some point), throw all the negative stuff into the compactor and stuff the resulting mass of mush into a single release with the dullest, most boring bits at the beginning.
Remember this: Attempting to conceal negative information from potential shareholders is, legally speaking. almost always a definite “can’t” do.
But there is absolutely nothing in the Securities & Exchange Act that says you can’t report negative developments in such a dull, rambling style that many readers will be sound asleep long before they get to the point.
or investor kit like a landfill doesn’t generate “positive” smoke. It just belches out black, ugly clouds of un-
Except we don’t call it “damage control,” we call it “damage reversal.” Because the best defense is usually a good offense and our particular genius is, in most cases, being able to extract some obscure bit of silver from even the blackest clouds and spin it into a highly positive marketing hook.
So when the unthinkable happens, go to your phone or keyboard and immediately contact your personal MicroCap PS account executive using our dedicated 24/7 damage-
Ready To Get Off The Curb?
The Four Voodoo Words:
Can, Can’t, Should, Shouldn’t
Chances are no one has ever explained the fiendish power of these words, never told you how they are able, among other things, to delineate the difference between your company’s success and its failure. Most agencies, tip sheet and newsletter publishers specializing in OTC promotions like to keep things like that secret from their clients.
At MCPS, we don’t believe in concealing facts from our clients just so we can pretend to be smarter than they are. We also know damned well that issuing marketing communications that deliver both share appreciation and increased liquidity is one of the most daunting challenges facing penny-
Think about it. You’re a small public company with a big future. A big future which depends primarily on your ability to raise funds in the market. But you can’t afford to hire former SEC staffers or congressional aides as lobbyists. The $700-
For you, the only way to travel is on the straight-
Using the wrong word here, a word you CAN’T say, could quickly land you in a purgatory where the floors are littered with “cease and desist orders” and the calendars are studded with hearing dates, file-
Err on the side of caution … omit a power word you CAN use, and the likely result is diminished investor interest and poor campaign response.
Beyond the CANs and the CAN’Ts lie the SHOULDs and SHOULDN’Ts. What to put into your press releases, websites, email blasts, investor relations kits, and other marketing material. And just as important, what to leave out.
CONTENT RULE #1: The kitchen sink option is a loser.
A seriously big-