Public and investor relations specialists Superior PR & investor relations services

We Don’t Just Tell Your Story

We Sell Your Story

MicroCap Propaganda Spinnersthat’s what a few of our satisfied clients, tongue firmly in cheek (we hope), call us. But really, we are MicroCap Publicity Solutions. And what we do is take Your story, hone it to perfection, and package it to be taken to the Street.

Because promoting public companies, especially small or startup companies, is all about The Story. Your Story. The Story of your company’s life — and most importantly — its future. The Story that tells where you are right now and sells your plans for tomorrow.

The Story about the “magic carpet” ride you and your shareholders are going to take together, and the rich rewards you expect to inevitably find at journey’s end.

A few things that make MicroCap PS special:


For most OTCBB company executives, the dream is a full exchange listing. Because that’s where the upscale investors live, where the major trades happen, where -– to put it bluntly -– the real money is.

A FREE, no-obligation STRATEGY SESSION is the first major difference. Other PR companies offer “free consultations,” aka “sales pitches.” We do it differently. We take a long, hard look at your company before the consultation. We come prepared with questions, answers, and a suggested game plan. We put real “meat” on the table. The “good stuff” most agencies won’t deliver until after you’ve inked a contract and paid a retainer.

Click Here For A Free Strategy Session

Public relations for small public companies

24/7 Damage Control Access

Sure, there’s a lot of action in

the penny stock market. The

same kind of action these

gentlemen were getting 100 years ago when

they were

forced to transact their business in the street because

their issues did not meet the NYSE’s listing requirements.

Action or not, they recognized that truly major deals were a lot more likely to be made inside a paneled office than out on the pavement. So a group of them chipped in a few bucks each, rented office space, and reinvented themselves as the American Stock Exchange.

Today the game is played differently, but the goal is the same: Meeting the listing requirements of NASDAQ or one of the other exchanges. If you’re on the cusp of qualifying for an exchange listing, you need us more than ever. Because Your story is about to undergo a massive change for the better. A massive change for the better that deserves to be told by the best story-sellers in the business.   



© 2014 MicroCapps, a subsidiary of Capstone Systems, Inc.

CLICK HERE to request a free strategic consultation …

Investor relations for small and microcap companies

recognize your company’s awesome investment potential.

Small company PR, MicroCap PR, Small Cap PR Mail:

In a society where patience is an almost non-existent virtue, Small and MicroCap speculators are among the most impatient people of all. It doesn’t matter whether they’re researching 10 issues a day or 100, they don’t want clutter and confusion.

What they do want, what they demand, is a simple, straight-line summary of tightly focused facts connecting Point A (“What is this stock?”) to Point B (“Maybe I should take a position.”)

CONTENT RULE #2: Never, ever put more than two pieces of great news in a single release.

You’re just wasting a ton of good ammo that way. If you’ve got seven highlights to report — increased sales, new patents, killer strategic partnerships, market-share gains, whatever — spread those seven items out over four or five releases issued two or three days apart.

Because repetition is, and always has been, one of history’s most powerful and effective sales strategies. A seemingly endless stream of small-but-attention-grabbing info bytes is a massive aid in obtaining investor “mindshare.”

To put it another way, all that repetition can make potential investors hearing or seeing your company’s name instantly think: “A2Z Widgets. Yeah, there’s been a lot of coverage about them recently. Think I’ll check their symbol right now.”

CONTENT RULE #3: When to ignore Content Rules #1 & #2

This one’s easy. Whenever there’s been a bit of “slippage” and you’ve some bad news to report (and virtually every public company does at some point), throw all the negative stuff into the compactor and stuff the resulting mass of mush into a single release with the dullest, most boring bits at the beginning.

Remember this: Attempting to conceal negative information from potential shareholders is, legally speaking. almost always a definite “can’t” do.

But there is absolutely nothing in the Securities & Exchange Act that says you can’t report negative developments in such a dull, rambling style that many readers will be sound asleep long before they get to the point.


 or investor kit like a landfill doesn’t generate “positive” smoke. It just belches out black, ugly clouds of un-focused confusion that often make it impossible for in-vestors to fight through the flack far enough to

Except we don’t call it “damage control,” we call it “damage reversal.” Because the best defense is usually a good offense and our particular genius is, in most cases, being able to extract some obscure bit of silver from even the blackest clouds and spin it into a highly positive marketing hook.  

So when the unthinkable happens, go to your phone or keyboard and immediately contact your personal MicroCap PS account executive using our dedicated 24/7 damage-control hotline or email address. We’ll be back with you and working on a proactive, pre-emptive response before you can say “What the hell do I do now?”

Many self-described public relations gurus operate on the-more-the-merrier principle. They delight in tossing random bits, pieces, “new” news items, old news items, trivia and irrelevant quotes into a single document. The theory is that a few tons of unrelated verbiage creates a lot of confusion, which, in turn, generates massive amounts of smoke. All true. It is also true that smoke-and-mirrors can sometimes be beautiful and even essential if used judiciously by world-class PR pros when there is absolutely not one single speck of good news to report. But treating a media release, blog, trade mag article,

Public relations for small public companies

Ready To Get Off The Curb?

The Four Voodoo Words:

Can, Can’t, Should, Shouldn’t

Chances are no one has ever explained the fiendish power of these words, never told you how they are able, among other things, to delineate the difference between your company’s success and its failure. Most agencies, tip sheet and newsletter publishers specializing in OTC promotions like to keep things like that secret from their clients.

At MCPS, we don’t believe in concealing facts from our clients just so we can pretend to be smarter than they are. We also know damned well that issuing marketing communications that deliver both share appreciation and increased liquidity is one of the most daunting challenges facing penny-stock companies. Since it’s a challenge made doubly tough by the need to keep within the brutally restrictive bonds of those voodoo words, we consider it imperative that you, the client, know the words and what they do and don’t mean.

Think about it. You’re a small public company with a big future. A big future which depends primarily on your ability to raise funds in the market. But you can’t afford to hire former SEC staffers or congressional aides as lobbyists. The $700-an-hour services of top corporate attorneys whose clients never suffer more than a wrist slap are way out of your range.

For you, the only way to travel is on the straight-and-narrow highway. Problem is, that dusty old trail gets pretty dark and severely constricted down at the end of The Street where OTC:BB stocks trade.

Using the wrong word here, a word you CAN’T say, could quickly land you in a purgatory where the floors are littered with “cease and desist orders” and the calendars are studded with hearing dates, file-delivery demands, and affidavit-return deadlines.

Err on the side of caution … omit a power word you CAN use, and the likely result is diminished investor interest and poor campaign response.

Beyond the CANs and the CAN’Ts lie the SHOULDs and SHOULDN’Ts. What to put into your press releases, websites, email blasts, investor relations kits, and other marketing material. And just as important, what to leave out.

CONTENT RULE #1: The kitchen sink option is a loser.

A seriously big-time loser.